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By Todd Pendergast
The content that I plan to develop is a new Getting Connected section for Kidde.com. This section will be the first step toward developing an ongoing relationship between Kidde and users of its products and web sites. This should help us to better gauge the needs of our customers in terms of customer service, product design and web site information.
Getting Connected (name may change) will include the following pages:
- A Main Page that will feature copy that introduces the section and its purpose, followed by short blurbs describing with links the three pages of the section
- A Register Page which will feature a registration form with questions needed to establish regular contact, a few survey questions, and options to sign-up for future notices and an e-newsletter (to be created separate from this project)
- A Share Your Story Page that will include explanatory text, examples of past testimonials from customers, a contact form and link to a video testimonial (current content)
- A FAQ Page that will include frequently asked questions and answers and will include terms of use information outlining user’s rights and confidentiality.
I will not be including some content that was being considered during last week’s initial planning. However, I do plan to explore the feasibility of the following ideas for the future:
- Podcasts that would explain various topics relevant to home safety
- A Blog site allowing for more regularly refreshed content and customer interaction
- A Users forum that would feature commonly asked questions received by customer service and their answers. This troubleshooting forum would require regular moderation
- A Multimedia Page that would include videos showing the proper use of safety products
In determining the needs for the various pages, I will need to research other sites that use this type of content effectively. I will also need to interview staff from several departments, such as customer service, consumer research, public relations and legal. This will help me develop copy and visuals that will meet my project goals and the organization’s requirements.
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Todd,
I’m still not real clear on exactly what you will be writing. If I’m divining accurately, you are creating an introduction to mostly user-generated content (the registration page and “share your story”). This does not strike me as a recipe for success. What’s in it for the user? You’re very clear on how it will all help the company, but that’s only half the equation, and it’s the second half. The more important question is how it will help the visitors or users. What, for example, will compel users to use your site? What on this introductory home page will so captivate and motivate users to continue on and provide to this company all this valuable information?
Specifically, what are you going to put on that all-important home page? What are you planning to write, other than an intro and short blurbs. This doesn’t sound like a compelling home page … yet.
Register right off the bat? Will users be comfortable enough to do this, and do they want to go to work for you so soon (answering a series of questions). You likely will have to somehow incent visitors with something other than e-newsletters.
Likewise, “Share Your Story” asks users to go to work for you. How will you incent them to provide these stories? What do they get out of it?
FAQ page: terms of use should go somewhere else, I would think.
I like the listing of other content you will be considering. Strong list.
So give me another layer of detail, and flesh out more how this site will help those you are serving, your audience.
What, for example, will you speci
Comment by brian carroll October 24, 2007 @ 6:37 pm